Marketing: the key is excitement

Whenever it comes to interacting with anyone else, people are mostly attracted by one single thing,

Whenever it comes to interacting with anyone else, people are mostly attracted by one single thing, excitement. A good looking member of the opposite sex is a truly exciting thing and most of us find that pretty compelling. If someone is exciting then that is where we want to be. So how do we make ourselves exciting? Well the honest truth is by being excited. Being excited by who we are and what we are doing, where we are going and what might happen. Being excited is like being scared, it is truly infectious. So when it comes to doing business, being excited is te number one rule. We all love to work with people who are truly professional because it makes us feel like we are alongside someone who has seen it all and is therefore unswayed by whatever may happen. It is also that these professional people deal with he best of the best which is a by exciting prospect. When you are dealing with the best I'd the best then sooner or later you are going to be hanging out with famous and exciting people, and this is something we all aspire to.

It is very important that we are excited about what we are doing if it islet Hong that other people may experience such as making a film. Making a film might sound like an exciting prospect but it is often a very repetitive experience that requires real effort to endure, especially to remain excited by the process of filmmaking from beingnning to end. This is an important skill that the best filmmakers learn very early. Being excited motivates the crew, ensures that everyone respects your vision and avoid arguments by keeping people positive.

Exaactly the same goes for when you are writing. JK Rowling always said that she was excited for two years whilst inventing Harry Potter and if you ever decide to try reading that first book (and I recommend you do just to experience this) you can feel the energy in every page. 

Excitement is infectious for many reasons, firstly it is infectious because people wish to share the excitement with other people to increase their enjoyment and also to be a source of other people's enjoyment. It is also a state of mind we long for every day and which is not always fulfilled. Excitement is a state of mind though, and so can be created by our own intent. This is very important to remember - most of us are usually as happy as we decide to be. I find a good exercise is deciding to be happy in order to stay in practice at self control. Every day things go wrong or are forgotten and if can maintain happiness throughout - or even excitement - then you are going to be the person that people will invite back. 

This is never more important than when you are writing copy for any kind of marketing such as a website. If you can communicate just how excited y are about your product then you will retain reader attention and increase engagement. As soon as Google begin to see that engagement ruse they will be attracted to your pages (yes, excitement works on robots too!) as they see that your copy is inspiring people to read more. I use that word carefully - inspiring - as that is the feeling we so often long for - to be inspired. All art and music inspires us when it is at its very best and this is why these practices have endured the lifetime of the human race. If you can excite and inspire then you will suceed.

Getting excited requires a good state of mind, you should eat well and excersie. This may sound a little off-topic but looking good and feeling good are great and easily accessible source of excitement. If you look through LinkedIn then very often the social networking marketers all know how to look their best and how to look aft themselves. This is very important no matter what your age as looking good is a source of inspiration to others and that helps people become excited by your company and therefore your actions and your coywriting etc. A good image is a powerful marketing tool and it gets people onside before they even know what it is you are planning.

The morning is a good time to write coy - preferably when the weather is good. A good coffee or tea or juice in the early morning sunshine is a great source of mental nutrition and it will help you enthuse your readers with your services or product. Little tricks such as these you will learn for yourself, the important part is to continue remaining positive and excited.

visual aids are very useful. Positive messages on the wall or as a tatto orr on a bracelet etc. Are all very effective as happiness comes with practice. Good offices always have positive messages on the wall. Mediocre offices say things like 'you don't have to be mad to work here but it helps.' And it is true - why work there when you can work somewhere with a great attitude? Positive comes with practice, just like playing an instrument. It's not magic, just a lot of hard work. Once you have mastered staying positive and then excited you will see that more deals begin to come your way. Everyobody wants to be on the excited team...


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