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travelinformation.co.uk - a suggestive case study...

We are currently looking at some of our domain catalogue as a resource to be invested in rather than

We are currently looking at some of our domain catalogue as a resource to be invested in rather than hyped up and sold on, and this is where an internet domain name is not so akin to real estate, but more like owning a port, or an exclusive trading agreement. A domain does not suffer from a limited number of rooms or a limited amount of land, and it is always a unique resource, no matter how many other domains are similar (and there are more and more obviously) but in this case we are going to examine a fairly sought after domain in the UK market, and although it is not a single word domain, it is a single phrase which is essentially a single keyword in its own right. 

Travel Information (a co.uk domain in this case) is something that everyone requires whether they are trying to go on holiday, return safely from a business trip, or just point their car in the right direction to get home. In all of these cases there is one phrase that is being seacrehd for on every device in every airport or jam or port- 'travel information.'

Now with all websites there is, of course, the question of content. This is a very important question as content is what your site has to offer and without it no one is going to hang around and so the search engines will quickly evaluate you as pointless. This means that we will have to invest heavily in a great site UI and fill it with huge amounts of information doesn't it? Well possibly that is a good solution but perhaps there is another way to look at this problem before we call the bank manager.

The thing about travel and travel information is that people are always looking for a single source where they can be reading about all sorts of different options rather than swimming around the internet in search of the best options and generally doing all of the work. Perhaps then we can find a way to offer sources of information a chance to publish their material on the site and when there are a reasonable number of guide books and maps etc. included it can be unleashed on the web users. Hopefully they will begin to find it useful.

So what would this site actually take to put up - emails sent out to councils and the national trust, region by region, until you have a number of attractions to visit in Britain and then you can begin assembling information from your readers rather than having to go out and find it. an important part of the site will be to continue to ask readers to point out any errors or overlooked places to visit.

Now what is going to actually persuade the National Trust and friends that the site is worth corresponding with? Well the domain name travelinformation.co.uk itself is a real seller here. The correspondence will have to have a very nicely assembled email and/or written letter with great presentation all-round, as well as a really good 'under-construction' page that may need to heralded as more of a re-design. Either way the prowess of the site is far from proveable at first and so these first impressions are important. Most of the councils/attractions etc. will happily give permission for their leaflets to be reproduced as advertising is what the leaflets were for in the first place. Some sort of OCR software will be needed to give the website search engine readability rather than images being postered all over the pages but this is a tiny detail.

So once we have a small audience then we can encourage by making high-quality, relevant offers to who are hitting certain pages then we can start to build an audience. There is no room for capitlisation at the start - the deals must remain as good as we can make them otherwise we will never begin to have any buying power with our suppliers, and so never build our site. Once we can get 3% where other buyers cannot then we can make a percent on give a percent to the buyer and start to recover our losses so far with that last percent. The most important thing is that our site remains a good place for our small client base to exchange information and look through deals to purchase travel deals.

Do web users know the difference between PPC and Organic results? Are there any search results anymore anyway?

As Google continues to avoid being 'evil' there is nontheless a trend to move away from the original

As Google continues to avoid being 'evil' there is nonetheless a trend to move away from the original organic results we remember fondly, to the multi-page, PPC dominated Google shopping offer we face now. And there is good cause for this - Google has shareholders and as soon as you sell your company to the public then the accountants make sure that their interests come first. This does, however, impact on the ethos of a company whose original mantra was entirely based on sorting the internet information in a manner that is best for the use. Those days are long gone no matter what the Google bumph blurbs out. Nowadays the organic results for a product that has nothing directly to do with Google are not just down the list, but almost undetectable from paid and partnered results that are clearly an advert rather than a result:

Googe SERP for Sony Playstation

As you can see from this example the results come in waves - there are no organic results at the top, only Google shopping which is another form of AdWords these days (just like the map has become.)

The organic results come below so presumably the Google shopping ads are a much better earner for a product as popular as this and so normal AdWords ads are not even shown. The playstation.com website is obviously one of the most popular in the world and I haven't actually mentioned I wanted to buy one anyway. Not so surfer friendly anymore is it?

Finally we have 'in the news' section which is again a way of adding value to a select partner group of websites. Now this is good for the web user in some ways as the Google partners shown here are going to be heavily monitored to ensure that the content is first-class but it still has nothing to do with popularity or organic search results - it is in fact internet search result hogging to keep a certain network of California media tyrants in everyone's face. I never even mentioned that I have an iPad and I'm not using one to search in this case.

Let us try another example to see what sort of results we get when searching for a keyword we might have a chance to compete on organically...



Googe SERP for Solicitors near me
Here we are looking at a search that will be hotly contested in many towns in many countries all over the world. I have tried to include as much of the page as possible - certainly as much as your average reader is going to scroll through before deciding to click. In other words, definitely as far as most of us SEO companies are claiming we can place you within. And herein lies the problem. At the top of this page there are so many companies contesting over the keyword that there are only adverts available as an option, there is quite literally no alternative. Below that we see the Google maps offering - what has become known as 'AdWords Express' which is just another set of adverts which is not even labelled as such.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now if I had typed in 'local SEO companies,' how many adverts would have been promising to get me 'on the front page of Google' without using pay-per-click PPC? In this case that is obviously not possible.

So is there a future in organic search? It may be time for us SEO people to rethink the value of organic search vs PPC. If every result has a small green 'Ad' square next to it then does the average user even notice it exists anymore?

OK these are hotly contested examples, I understand that of course, but as populations rise, competitions rises, and ever search term will arrive at this point.

Is PPC the only way or is it time it find a new search engine? And will this article be relegated to the pit of internet ignorance because I am posing this question? Well Google is a first-class company full of the best people in the business and there is no chance of that changing anytime soon. This is evidence, however, of a need for them to rethink their current strategy as when I search for something, I do expect some search results!

The results we have been examining remind me of those free papers that come through the post where everything is just an ad and it holds no value for anyone except the publisher and their friends.

How to Auction Successfully Online using eBay (some of this applies to Flippa as well)

Choose your starting price carefully Before you list your item, decide upon a minimum figure for whi

Choose your starting price carefully

Before you list your item, decide upon a minimum figure for which it can be sold. A low starting price will attract more frequent bids which increases activity on your auction which is a good thing as word travels fast and may trigger bidding wars. Obviously a £0.99 opening price will attract the most bidders within the first few hours since a low price for a good item that will win is like a light bulb to a moth at night. It encourages viewers to 'watch' your item on eBay which is important as watchers and bidders are notified toward the end of the auction to increase their bid. Users are more interested in auctions which already have winning bids, a low green number is essentially an item going for a song and will attract more attention and the more early bidders you can generate stimulates a mad rush toward the end of your auction. Many high value items are sold with a low starting price, especially by established Power Sellers - 99% of the time the auction will conclude with hundreds of bids yielding a better price. These tactics apply equally well to any other auction online.

 

Don't Bother with a Reserve Price

A reserve price is one which unless it is met by your sellers you are not obliged to sell the item. For example, if you have a reserve price of £20, and your item sells for £19.00 then you would not have to complete the sale and transfer ownership of the domain or item. Auction reserves are interest killers. No one is going to bid early on something if they are continually being told that they have not met the reserve price, it just isn't sexy. Although many sellers do still place reserve prices on their auctions, don't.  If it were me buying I would just look for an alternative item without a reserve price. The reason you get lots of interest early is that they feel the excitement of getting a bargain and the reserve price feature kills that excitement. Embrace that excitement - this is what marketing is all about!

 

A picture is worth a thousand words.

Post high definition images of your item and allow prospective buyers to clearly see the condition including any damage or unusual features or aspects. eBay allow you to include twelve photos free of charge. If you wish, you can use you’re an external hosting service to include as many photos as necessary to display your item clearly. Many Power Sellers use up to twenty pictures per item to ensure that the percentage of returns arising from unexpected marks or damage is decreased. How many images may be necessary for your auction? Consider using the enhanced gallery option for increased image visibility if the item is of reasonable value or is chiefly sold on its aesthetics.

 

Have a Clearly Advertised and Fair Returns Policy and Address Concerns Quickly

Although eBay now offer refunds internally on all sales (perhaps this explains why they have hiked up their rates so much) but still nothing gives a buyer greater confidence than knowing that they can return a product if it's not for them. Make sure your returns policy is on your auction or items sale template and that you have filled in the returns part of the auction/sale form as requested. Do you accept returns? What if the item is faulty? How long is the return policy valid for from the date of sale?

Although it is a risk to offer a returns policy – you will have to incur a cost relisting and reshipping items – but if you address concerns quickly and give reasonable and sensible advice regarding your products, only a very small amount of users will return the items. Some may hold out for the odd freebie but in the main good customer service allays the desire to return items.

 

The Power of Feedback and the Importance of Accuracy

Feedback is an indelible record of your customer service history and should be your primary concern above all others. Any negative feedback is dangerous for your future sales figures and so you must do everything you can to avoid negative feeling amongst those who have purchased goods. All goods must be clearly and concisely described with every possible flaw detailed in advance. Accuracy is everything in your adverts as an over-negative advert will hurt prices and an over-positive advert will generate ill-feeling and negative feedback.

As an aside, it is important also to leave feedback for any winning bidder as soon as the money is in the bank. Positive dealings encourage positive feedback and positive feedback is exactly what you need as a seller. Be good to them as what goes around, comes around.

 

Inter-Auction Linking and Promotion

Some items will attract more viewers than others due to pricing and availability etc. You can use this to your advantage as well. You may want to start a certain item at £0.99 to create a buzz and use that item to link to other auctions of the same item but for a fixed price. This can work if you wish to sell multiple items at a good price by using the first item as a generator of excitement and getting people to buy at a fixed price once the first auction has finished. People who missed the end of the auction are inclined to buy more often in order to not feel that they have missed out on a bargain.

Cross-auction linking is allowed in addition to the already provided link to "View other sellers’ items" feature.

 

Advertise Yourself or your Business

Sell yourself or your business on your listings. Come up with a template in order to use every time you post an item or auction. This should include your logo and general website theme and list all of your terms and conditions for returns and postage etc. This is a sure fire way of not getting caught out by missing something on a listing and provides trust to prospective buyers following cross-auction links or adverts. These listings are an opportunity to establish credibility for your business and your returns policy etc. Without credibility people may fail to buy from you online and so every little effort is important. Include details about you and your business such as where you are situated, how long have you been registered on eBay and what you specialize in? Have a look at what the competition are doing and go from there if you need help.

 

Keep your Shipping Prices Realistic

Experienced buyers always check the shipping costs early as they have probably posted sales on eBay themselves. Do not be tempted to exaggerate the price of your shipping to increase profit. It will not fool anyone and it raises alarm bells that a seller is being disingenuous.  Moreover, inflating shipping costs is against eBay policy and can get you black marked or banned which may hurt your prospects selling online across the board. If you are offering digital goods such as eBooks or PDFs make sure you include a percentage to cover your administration costs within your standard price. No one is interested in paying shipping on a download or email so do not be tempted to add an administration fee as it makes buyers bitter and unlikely to return. The last thing anyone wants is to find there are unexpected costs associated with a purchase.

 

Should I Open an eBay Store?

Opening an eBay Store is a step that should be considered by any medium sized seller on eBay.

You benefit from cheaper and longer listings within your store and you can also cross-promote your products more easily. You have other advantages such as the ability to send out newsletters and establish a trusted brand by using templates so that all the listings in your store retain a consistent theme. You will also enjoy greater coverage (and hopefully attract more bids) for your listings by appearing in the eBay store directory where more prospective buyers are directed.

 

Write Good Copy!

The normal rules of a website still apply. Incoming links, good, exciting copywriting, exciting pictures, accurate information - sound familiar? Remember that Google will see your listing and that eBay will be checking how well your listing sits (albeit automatically within their own algorithmic crawler-spiders etc.) in any searches against your auction categories and the like. Be sure you are excited about your product and that you have done everything that can be done to ensure its quality and value before you post. If it is an auction then the system will define its value but either way the buyer must not be disappointed. Many buyers will approach you externally to eBay to find replica items for the same price rather than risk paying more a second time so quality sales are important as they ensure more sales in the future!

Scavengers of boredom - the new LinkedIn Kings

You know what it's like - you're sitting there at 2:40 pm and the whole world has ground to a halt.

You know what it's like - you're sitting there at 2:40 pm and the whole world has ground to a halt. There is no point drinking more coffee, it just wears you out. The office is mostly quiet and you are staring at a long list of tasks to complete before the end of the day. Suddenly something comes up on LinkedIn (which you just happened to have open) and suddenly a post comes up such as:

Scavengers of Boredom - The LinkedIn Kings

With a 'comments ?' at the bottom.

Now the first temptation is to just type in 'contempt' and that is fine - this post is not about recovering anything useful it is about getting you to work for someone other than your employer for free, and it is why LinkedIn is about to re-enter the category of 'banned websites' in the average SME in the UK. Not only has Microsoft just purchased LinkedIn - which is a bad enough sign - but the truth is that no visible effort in improving this site has really been made since it started out. LinkedIn is essentially a stream of people you hardly know (you work with them but they're not in your office or they would just come and speak to you) liking and commenting on a splurge of allegedly business related information. The post above (which I shall post on LinkedIn this week just as an example) does not get sent by someone with a lot of contacts. It is simply sent from a person or to a group where there may be contacts without a lot to do. This means that they will comment their thoughts and that this image will then be displayed to everyone in their own contacts. The time it arrives is no coincidence - middle afternoon humdrum time - and when the image starts to go viral, it becomes more effective, as it is being passed to people from a friendly and partly familiar source. The image itself is simply a way of overcoming the style and text size limitations that LinkedIn has stipulated to stop attention grabbing posts that waste everyone's time. But they overcame these restrictions years ago, so why haven't LinkedIn reacted?

Herein lies the problem, the website is essentially a black hole for time and anyone who is looking at the posts or whatever is simply not doing their job and so probably isn't very important to be getting the attention of anyway. So why do it?

Well lots of social networking comment gets you noticed by search engines as a subject that is being discussed and so you can climb search engine rankings such as Google. So all this activity is helping someone else get more customers on your company time.

The simple truth is that the value of opportunities for business on LinkedIn no longer outweigh the time your staff are wasting by commenting on inane, premieditated nonsense and if LinkedIn don't react, they will find the next big thing will overtake them liek wildfire. Well, actually more like a viral fire really.

Marketing: the key is excitement

Whenever it comes to interacting with anyone else, people are mostly attracted by one single thing,

TopOnGoogle.com

Whenever it comes to interacting with anyone else, people are mostly attracted by one single thing, excitement. A good looking member of the opposite sex is a truly exciting thing and most of us find that pretty compelling. If someone is exciting then that is where we want to be. So how do we make ourselves exciting? Well the honest truth is by being excited. Being excited by who we are and what we are doing, where we are going and what might happen. Being excited is like being scared, it is truly infectious. So when it comes to doing business, being excited is te number one rule. We all love to work with people who are truly professional because it makes us feel like we are alongside someone who has seen it all and is therefore unswayed by whatever may happen. It is also that these professional people deal with he best of the best which is a by exciting prospect. When you are dealing with the best I'd the best then sooner or later you are going to be hanging out with famous and exciting people, and this is something we all aspire to.

It is very important that we are excited about what we are doing if it islet Hong that other people may experience such as making a film. Making a film might sound like an exciting prospect but it is often a very repetitive experience that requires real effort to endure, especially to remain excited by the process of filmmaking from beingnning to end. This is an important skill that the best filmmakers learn very early. Being excited motivates the crew, ensures that everyone respects your vision and avoid arguments by keeping people positive.

Exaactly the same goes for when you are writing. JK Rowling always said that she was excited for two years whilst inventing Harry Potter and if you ever decide to try reading that first book (and I recommend you do just to experience this) you can feel the energy in every page. 

Excitement is infectious for many reasons, firstly it is infectious because people wish to share the excitement with other people to increase their enjoyment and also to be a source of other people's enjoyment. It is also a state of mind we long for every day and which is not always fulfilled. Excitement is a state of mind though, and so can be created by our own intent. This is very important to remember - most of us are usually as happy as we decide to be. I find a good exercise is deciding to be happy in order to stay in practice at self control. Every day things go wrong or are forgotten and if can maintain happiness throughout - or even excitement - then you are going to be the person that people will invite back. 

This is never more important than when you are writing copy for any kind of marketing such as a website. If you can communicate just how excited y are about your product then you will retain reader attention and increase engagement. As soon as Google begin to see that engagement ruse they will be attracted to your pages (yes, excitement works on robots too!) as they see that your copy is inspiring people to read more. I use that word carefully - inspiring - as that is the feeling we so often long for - to be inspired. All art and music inspires us when it is at its very best and this is why these practices have endured the lifetime of the human race. If you can excite and inspire then you will suceed.

Getting excited requires a good state of mind, you should eat well and excersie. This may sound a little off-topic but looking good and feeling good are great and easily accessible source of excitement. If you look through LinkedIn then very often the social networking marketers all know how to look their best and how to look aft themselves. This is very important no matter what your age as looking good is a source of inspiration to others and that helps people become excited by your company and therefore your actions and your coywriting etc. A good image is a powerful marketing tool and it gets people onside before they even know what it is you are planning.

The morning is a good time to write coy - preferably when the weather is good. A good coffee or tea or juice in the early morning sunshine is a great source of mental nutrition and it will help you enthuse your readers with your services or product. Little tricks such as these you will learn for yourself, the important part is to continue remaining positive and excited.

visual aids are very useful. Positive messages on the wall or as a tatto orr on a bracelet etc. Are all very effective as happiness comes with practice. Good offices always have positive messages on the wall. Mediocre offices say things like 'you don't have to be mad to work here but it helps.' And it is true - why work there when you can work somewhere with a great attitude? Positive comes with practice, just like playing an instrument. It's not magic, just a lot of hard work. Once you have mastered staying positive and then excited you will see that more deals begin to come your way. Everyobody wants to be on the excited team...

 

Seven Ways to Improve your Google Adwords Campaigns

10. March 2016 22:39 by sirclesadmin in Online Advertising, SEO, Copy Writing
Google Adwords is a great tool as it means that we can all get new business from Google search no ma

Google Adwords is a great tool as it means that we can all get new business from Google search no matter how little time we have had to invest in SEO and online marketing. The fact that Google Ads now appear above every other type of Ad is a big deal and now that the colour indication and very small 'Ad' sign in the corner mean that often web users do not actually realise that they are clicking adverts rather than organic search results. This is important as appearing at the top of a Google search results page for anything is a great result and to pay a few pounds or dollars to do appear there allows a company or individual to receive orders for their products without the struggle of SEO is a great bonus.

Google lives and dies by relevance. This is because they are trying to find what people need. This is just as true in Google AdWords as it is in Google Search engine. The ads people are paying for and clicking on have to be as reliable as the normal Google search engines so that no one is feeling ripped off or Google will lose huge amounts of revenue because advertisers keep receiving irrelevant traffic. As a result your ad needs to be entitled and point to data that shares your keywords. In general it is best to do this using a landing page specially designed for that ad.

 


 

Keyword Strategy - Important point number one

The most important part of your PPC campaign is your keyword strategy. This is more important with PPC than your SEO keyword planning for your website. A PPC campaign not only costs money for every click but also shows your advert every time that keyword is searched for. This means that if someone is searching for cat insurance and you provide car insurance you do not want your advert to be shown. Not only does it cost you money, it is also bad PR. This means that you must search for exact phrases that are distinct to your exact service and that you must be sure you are not being listed against anything irrelevant. It also means that you must choose the type of keywords carefully depending on your vertical market.

What this means is that depending on the competition and the value of a single prospect you have to look into what the competition is doing. For this there is only really one tool - the Google Keywords Planner.

This tool is a source of two important pieces of information for your ads - possible/likely keywords for your ad titles and amounts to bid. Essentially you will get to see what the competition bids on and what prices are likely to get you within the top three ads on the SERP. The competition on a certain phrase or keyword is also displayed as well as the monthly number of searches so that you can gauge which keywords are overbid and which are good value. From here you can decide upon a list of phrases that you wish to bid on. Make a note of the suggested bids for each phrase.

It is also important that you avoid wasting money by getting into bidding wars for a small number of the most popular keywords. A better option is to seek more obscure, specific keywords that have a lower search volume. More specific keywords are more certain prospects and also avoid the competition false clicking your adverts to increase your costs as they are less likely to type in more obscure keywords and phrases. Combined, these more obscure phrases will give you an equivalent search volume to that of the more expensive keywords. The average CPC (cost per click) will be reduced considerably but your results will be similar. The Google Keyword tool is again a great source for discovering alternative phrases and noting their popularity.

 

 


 

 The Landing Page - Point number two

Now that you have your list you need to decide how you are going to persuade people to contact you once they click on your ad. This is every bit as important as your ad and your bidding prices. What is required is a landing page - a page that has been optimised to the keyword of the ad (yes you need a landing page per phrase or keyword) and which has a contact form and phone number at the bottom representing its conclusion. The page needs to address any questions and then give the reader a call to action - a contact form so that you can recover their contact details. The reason you need a separate landing page for each ad is simply that Google prefer relevant pages and so a landing page with the keywords or phrase in the title and description is important as it will let Google know that your adverts are relevant and that you are ready to deal with any enquiries or questions. This will help increase your CTR (Click Through Rate) as the pages will contain relevant content to the keywords that have brought the prospect to your advert.

A landing page is in some ways a bit of a dead end. It must be a useful page in order to stop people navigating away instantly but it must also not offer too many choices of where to go next. The objective is to get the web user to either purchase an item, fill in a form or phone a number. Either way it is a page designed to get the prospect to complete the goal of the website. That said the page must not be restrictive, it should make the browsing audience want to leave their details. This is important because this is the essence of all copywriting and marketing - the content must persuade, not force. Your users should be feeling excited about the prospect of you getting back to them and this is the purpose of your copywriting efforts in the first place.

Single page bootstrap site templates can be useful for landing pages as they really only require titles and copy to be written and generally offer a great set of CSS files (the files which format the HTML to make it presentable that control, for instance, what font the H1 and H2 titles will be in and what colour the background it etc.) without requiring a lot of programming and formatting.

 


 

Careful Bidding - Point number three

Start by bidding high - Google AdWords determines placement by both your bid and the CTR (click through rate) your adverts' achieve. In order to earn a high click through rate, you must persuade users to click. If you start by bidding high your ad is seen early in the search results which will enable Google to examine what your engagement quality is and also what the quality of your advert is. A high quality advert is more likely to get you a higher CTR and so the copywriting of your ad is extremely important. Make sure you write the ad from the point of view of really trying to help - don't try and sound like you want to help - actually try and help. People are ultimately in search of the truth and so there is no point lying to them. The more you try and help people the more they will want to do business with you.  When you have acquired a high enough CTR you can lower your bid figure and receive quality prospects without breaking the bank.

 


 

Set Your Budget Manually - Point number four:

How to set daily budget figures in Adwords is an important question. Googe has all sorts of built in recommendations but beware aligning yourself with any of these. Why? Well not because Google are not suggesting a sensible bid but because that is exactly what most of the competition have done and as a result those figures will represent a dead-zone when it comes to making an impression. The best option in most cases is to set your bidding budget higher than Google recommends. You are after all starting bidding high anyway and you want to be at the top of every query that you have optimised your campaigns for. Remember that you have removed all of the obvious expensive words and phrases and are now targeting the phrases you are most interested in. This will mean that every prospect is worth following up and will likely be interested in your services. 

By setting your daily budget to too little your advertisements will only be displayed intermittently. Since you have invested a lot of time in creating your keyword list and advert copy you have already invested heavily in your campaign. As a result you want your advert to be shown every time your phrases are searched for. If you have chosen a suitably obtuse list your budget will not be out of your reach. Make sure that you are monitoring your campaign closely for the first few days and use the time to assemble a list of negative keywords. This can save you being dragged into false vertical markets in which you have no place. Stick to using using exact matches and make sure you are only targeting by regions you can service or post to and that you are monitoring adjusting keyword bids to be sure you are not stuck in a fierce bidding war with multiple competitors.

 


 

Exact Matches - Point number five:

Exact matches are the only type of keywords or phrases you should be interested in. Google will tempt you to use wider matches but if you look at any Google search SERP you will see what the Google search engine considers to be relevant similar searches - they are often random and unrelated - stick to exact matches every time and keep monitoring your campaigns and using the Google Keyword tool to cover all bases when it comes to choosing the best keyword phrases. Along with exact matches you need to team the other half of securing the right audience with negative keywords. You must always monitor your campaign in order to update your list of negative keywords.

Negative keywords make sure that any closely related word or phrase that you do not offer costs you money as they stop phrases or keywords triggering your ads exactly the same way normal (positive) keywords trigger them. Be diligent about adding extra negative keywords and make an effort to review your list regularly. The ad group will succeed based on your click through rate and if people see irrelevant ads then they will not click through. Negative keyword lists are the key to trimming away unwanted non-clickers, saving you money and improving your CTR and so your campaign credibility and therefore ad rankings. If you sell products or services purely in a B2B business-to-business market then include negative keywords such as:

-residential
-private
-home

 


 

Advertise on Search Results Only - Point number six:

Content ads are turned on by default - this means that 3rd parties are displaying your ads on websites that they have categorised as relevant to your market. This can work well for some types of ad but when you are starting out make sure that you disable this feature and stick to Google search results only. This is the best place to learn how to compete on the SERPs pages and hone your skills. Once you have addressed the points above sufficiently you will have a respectable set of ad groups and a good set of campaigns. This is where we recommend you begin your AdWords experience.

 


 

Remember this is Still Marketing! - Point number seven:

All of the usual copywriting and marketing rules apply Find a way to make your ads stand out - give something away or run a competition for instance - and make sure that you write your copy with as much enthusiasm and excitement as you can muster. Do not write copy if you are tired or bored or depressed. Save that for later and do something else in the meantime. Get yourself motivated and get that motivation into your ad text. Make sure you test different ads against each other to see which one performs best and then try that one against similar variations. Your ads will be gradually climbing as you improve your copy simply because better ads give a better click through rate and so you will get more for your money. Experiment with different ideas until you find out what the customers want to read. As much as anything else this is great research for all of the other ads that you post on webpages and in print as you learn what the market is hoping to find.

If you still find you are having difficulty then post your strategy on our blog and we will offer any help we can.

GOOD LUCK !!!

If you are still having difficulty then you can contact TopOnGoogle who can manage your Google AdWords campaign on your behalf.

Google's online advertising bubble bursting?

After last weeks Google share price crash (in which the Google giant had to have it's share suspende

After last weeks Google share price crash (in which the Google giant had to have it's share suspended from the stock market as people began to fear another dotcom bubble bursting) there is a new feeling in the SEO market this week. (SEO = Search Engine Optimisation.)

Now that Google have lost 20% of their profits in the web advertising world there is a question to ask: is this because the market has moved to cheaper and more effective or has the market realised that computer targeted advertising isn't targeted enough and the web-ad bubble HAS burst?! The massive network of websites that have been set up to climb the rankings and attract users (such as numerous and pointless device driver websites that try and install proprietary software for advertising gain) have more or less become considered virus sites and so AVG and similar steer you away from them, this means less adverts being seen.

Without the advertising revenue the number of malware/adware incidents has been seen to be on the climb again as money hungry cyber-criminals try and find new ways of grabbing our attention. The truth is though that at the moment you can still do well out of Google if you have the correct type of business and the correct set of keywords to succeed.

If you sell something locally without a lot of competition then you can manage your own advertising on Google adwords and succeed slowly and carefully if you keep a sensible budget. If you are keen to find out more about what can be done without breaking the bank and using Google tools and Adwords services then drop us a line at sircles on 0844 880 1618 and see if you can increase your revenue with our help!!!