Martin Lewis and Cat Deeley Interview

• Martin Lewis's Stance on Scams: Martin Lewis, the founder of MoneySavingExpert.com, is a very vocal and active campaigner against online scams, especially those using his name or image to promote fraudulent financial schemes.¹ He has repeatedly warned the public that he does not endorse any investment schemes, particularly cryptocurrency or "secret" money-making apps.² He has even taken legal action against social media platforms for allowing such scam advertisements to proliferate.³
• The Nature of the Claim: The claim itself – a secret app hidden by "elites" that can generate $5000 USD per day – is a classic trope used in get-rich-quick scams. These types of promises are almost always too good to be true and designed to lure unsuspecting individuals into handing over their money or personal information.⁴
• Lack of Credible Reporting: A significant live argument on television involving well-known personalities like Cat Deeley and Martin Lewis would undoubtedly be widely reported by mainstream and reputable news outlets. A search for such an event does not yield any credible news reports, which strongly suggests it did not happen.
• Common Scam Tactic: Scammers frequently use the names and likenesses of trusted figures like Martin Lewis to lend false credibility to their schemes.⁵ They often fabricate scenarios, like a supposed live disclosure or argument, to make their claims seem more dramatic and believable.
• Martin Lewis's Regular Appearances on "This Morning": While Martin Lewis is a regular contributor to "This Morning," often alongside the hosts, including Cat Deeley and previously Ben Shephard, these appearances are typically focused on providing legitimate money-saving advice and warnings about scams.⁶ Any significant incident or controversial disclosure would be highly unusual and out of character for these segments.

In summary, you can confidently dismiss these fake news articles as a scam. They are likely designed to entice people to click on links or provide personal information, potentially leading to financial loss.

General Information about Fake News and Online Scams:

• Fake news is deliberately false or misleading information presented as news. It can spread rapidly through social media and online platforms.
• Online scams are deceptive tactics used to trick individuals into giving away money, personal information, or access to their accounts.⁷
• Celebrity endorsements (often fake) are a common tactic used in scams to build trust.⁸ Always be suspicious of investment opportunities or "secret" methods promoted by celebrities online.
• "Too good to be true" returns are a major red flag. Legitimate investments carry risk, and guaranteed high returns are rare.
• Urgency and secrecy are often used to pressure people into acting quickly without proper research.
• Check the source: Always verify information from multiple reputable news sources before believing it. Be wary of information from unknown websites or social media accounts.
• Be cautious about clicking links in unsolicited emails or social media posts, especially those promising financial rewards.
• Never share personal or financial information with unverified sources.

If you encounter such fake news articles or online scams, it's important not to engage with them and to report them to the relevant social media platform or website. You can also report scams to Action Fraud in the UK.

Absolutely. Let's break down how these fake news articles are a key part of a larger, highly orchestrated scam ecosystem—one that relies on psychological manipulation, affiliate marketing, and financial deception at scale.

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🧠 The Full Structure of the Scam

1. The Hook: Fake News Article

This is where the Cat Deeley / Martin Lewis “argument” comes in.

🧱 Fabricated Scenario:

• The article claims a viral, shocking TV moment happened but was “scrubbed from the air.”

• Celebrities are falsely quoted or shown endorsing a “secret app”.

• The site is built to look like BBC News or ITV, complete with logos, timestamps, and fake comment sections ("4,221 comments" etc.).

🎯 Purpose:

• Emotional manipulation: Shock, curiosity, and urgency.

• Trust transfer: If Martin Lewis or Cat Deeley is involved, it must be real, right?

This article isn't random. It’s Step 1 of the sales funnel.

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2. The “Sign-Up” Page

Clicking the link leads you to a fake app website, usually promoting something like:

• “Quantum AI”

• “Immediate Cormax”

• “ETH +30 Olux”

• “Shift +70 Hiprex”

It promises you’ll earn £5,000 a day with no experience—just deposit £250 to “activate your AI portfolio.”

🔍 Look for:

• Fake Trustpilot badges

• A video full of stock footage and robotic narration

• Fake testimonials (“Brian from Manchester doubled his money overnight!”)

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3. The Real Goal: Get Your Deposit + Identity

Once you enter your details:

• A cold caller contacts you within 24 hours.

• They claim to be a “senior broker” or “investment manager.”

• They pressure you into depositing £250–£500 via credit card or crypto.

• If you hesitate, they will use FOMO:

  “The markets are moving fast. If you wait, you’ll miss the window.”

But your money is now gone. You're routed through a shell processor in Cyprus, Seychelles, or Eastern Europe.

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4. Escalation Stage (High-Pressure Boiler Room)

If you deposit once, you're marked as a “lead.”

Expect:

• Multiple calls per week, from different numbers.

• Pressure to deposit thousands.

• Promises of “matching” your investment.

• Fake dashboards showing your account “growing.”

If you try to withdraw, you'll be:

• Ignored

• Told you need to “pay taxes” or “verify” your account

• Cut off entirely

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🔁 The Role of Business2Community and Affiliates

Websites like business2.community (and dozens of others) are part of the affiliate web.

They:

• Rank on Google with misleading “reviews”

• Link to these scams using affiliate codes

• Earn a kickback per victim who deposits (CPA model—cost per acquisition)

So when Google indexes:

“Martin Lewis Reveals Secret App!”
with a backlink to a scam platform...

…it isn’t an accident. It’s a profitable deception pipeline.

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📊 Summary of the Whole Funnel

Stage	Description	Purpose
1. Fake Article	Celebrity shock moment + app endorsement	Trust hijack + curiosity
2. Scam Website	App signup page with fake reviews and promises	Lead capture + CTA
3. Deposit Page	Takes £250–£500 via credit or crypto	First revenue extraction
4. Phone Contact	Push to deposit more, sometimes with identity theft	Deep financial exploitation
5. Cut Off	Site shuts down, or user is ghosted	Avoid legal repercussions
6. Clone + Repeat	New domain, new fake app (e.g. “+90 Cormax”)	Scalability of fraud

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🧨 The Damage

• People lose life savings

• Shame prevents victims from reporting it

• Reputations of public figures (like Martin Lewis) are hijacked

• Google and Facebook profit from the ad traffic despite knowing it’s fake

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Stay Safe from These Scam - Always Do the Research!