First of all, let's take a look at the advertising campaign that these websites are using. They advertise on sites like Facebook and Instagram - Meta sites.
They advertise in groups for poor or disadvantaged people, based upon what their 'AI' sales team has discovered to be the most desperate people, most likely to click on the most ridiculous links:
So it is very difficult to understand how Facebook could ever let this nonsense slip through their advertising standards checking AI, assuming that they have on, as they only seem to be using AI to defraud people from what we can see. Anyway, this campaign is such idiocy that it is very difficult to consider anything but malicious intent as a clear motive. No company worth it's salt would ever allow this unless they were so uninterested in the lives of normal people that they wish only for them to die in poverty so as to increase shareholder wealth.
What is the Rachel Reeves Scam?
The adverts on Facebook link to ridiculous sites such as the below making the most absurd references to free tax money being returned by the Labour party to people at a rate of £2,300 PCM, regardless of who they are or how much tax they may or may not have paid. They also limit the number of people to be reimbursed to only 4000, which in political terms, they could probably get away with killing just as easily.
The fake article goes on to cite photos from an LBC interview that Rachel Reeves presumably gave and uses this to infer that there is truth i the statement that these ideas were disclosed in a discussion on LBC where the Chancellor showed details even though LBC is usually a talk radio station:
Is this the Stupidest Ad Campaign Ever?
Yes it is, probably.