We are currently looking at some of our domain catalogue as a resource to be invested in rather than hyped up and sold on, and this is where an internet domain name is not so akin to real estate, but more like owning a port, or an exclusive trading agreement. A domain does not suffer from a limited number of rooms or a limited amount of land, and it is always a unique resource, no matter how many other domains are similar (and there are more and more obviously) but in this case we are going to examine a fairly sought after domain in the UK market, and although it is not a single word domain, it is a single phrase which is essentially a single keyword in its own right.
Travel Information (a co.uk domain in this case) is something that everyone requires whether they are trying to go on holiday, return safely from a business trip, or just point their car in the right direction to get home. In all of these cases there is one phrase that is being seacrehd for on every device in every airport or jam or port- 'travel information.'
Now with all websites there is, of course, the question of content. This is a very important question as content is what your site has to offer and without it no one is going to hang around and so the search engines will quickly evaluate you as pointless. This means that we will have to invest heavily in a great site UI and fill it with huge amounts of information doesn't it? Well possibly that is a good solution but perhaps there is another way to look at this problem before we call the bank manager.
The thing about travel and travel information is that people are always looking for a single source where they can be reading about all sorts of different options rather than swimming around the internet in search of the best options and generally doing all of the work. Perhaps then we can find a way to offer sources of information a chance to publish their material on the site and when there are a reasonable number of guide books and maps etc. included it can be unleashed on the web users. Hopefully they will begin to find it useful.
So what would this site actually take to put up - emails sent out to councils and the national trust, region by region, until you have a number of attractions to visit in Britain and then you can begin assembling information from your readers rather than having to go out and find it. an important part of the site will be to continue to ask readers to point out any errors or overlooked places to visit.
Now what is going to actually persuade the National Trust and friends that the site is worth corresponding with? Well the domain name travelinformation.co.uk itself is a real seller here. The correspondence will have to have a very nicely assembled email and/or written letter with great presentation all-round, as well as a really good 'under-construction' page that may need to heralded as more of a re-design. Either way the prowess of the site is far from proveable at first and so these first impressions are important. Most of the councils/attractions etc. will happily give permission for their leaflets to be reproduced as advertising is what the leaflets were for in the first place. Some sort of OCR software will be needed to give the website search engine readability rather than images being postered all over the pages but this is a tiny detail.
So once we have a small audience then we can encourage by making high-quality, relevant offers to who are hitting certain pages then we can start to build an audience. There is no room for capitlisation at the start - the deals must remain as good as we can make them otherwise we will never begin to have any buying power with our suppliers, and so never build our site. Once we can get 3% where other buyers cannot then we can make a percent on give a percent to the buyer and start to recover our losses so far with that last percent. The most important thing is that our site remains a good place for our small client base to exchange information and look through deals to purchase travel deals.